Timothy King
Marketing & Communications Professional
l Intelligent, personable, intuitive marketing professional with 15 years of experience creating and managing strategic marketing, public relations and internal communications programs.
l Creative writer with a demonstrated ability to produce compelling written communications for multiple platforms (press releases, newsletters, bylines, pitch letters, social media posts, etc.) & audiences.
l Proven account manager with solid problem solving, project management and follow through abilities.
l Experienced communicator able to clearly articulate and deliver marketing “vision” with clients, creative team and other stake holders.
Professional Summary & Personality Strengths
l Marketing / Branding l Public Relations l Ghost writing l Online & Social Media Dialog l An eye for design & ear for prose | l Perpetually Inquisitive l Green-Minded l Quick wit l Thorough l Honest |
Civic Affiliations & Interests
The Scarborough Land Conservation Trust (Board member & Communications Chair Since 2006) New England Outdoor Writers Association (Member since 2008) The Thoreau Society (Member since 2005) The Maine Public Relations Council Interests: Reading, walking mindfully, cooking, gardening, photography, & being ‘Upta Camp’ in T3 R9 ME |
Professional Experience
Fendler communications, Yarmouth, ME – Public relations and marketing consulting agency for the outdoor apparel and active lifestyle market.
Senior Public Relations Manager, 1/2010 to Present
Created and managed public relations efforts for organizations in the outdoor & active lifestyle market, securing positive editorial coverage in mainstream/consumer, hunting/fishing and industry trade publications. Also initiated and lead internal effort to rebuild and re-brand Company website.
Selected Accomplishments:
Selected Accomplishments:
l Developed comprehensive monthly reporting documents and practices for improved account service.
l Coordinated multiple on-site media interviews with client management personnel at leading industry (Outdoor Retailer) tradeshow.
l Produced media kit documents such as company backgrounder, fact sheet and management bios
l Secured ongoing client coverage through timely, targeted outreach to appropriate media contacts through pitch letters and networking through online blogs, social media and events.
l Improved Company presence in social media conversations (increased Twitter followers by +1000%)
l Led website project through WordPress template selection, site map development, layout and design, copy writing, photography and image selection.
Timothy King | Page 2 l Phone: 207-510-1352 |
ethos marketing & Design, westbrook, ME – Full service marketing agency
Account Manager, 6/2005 to 9/2008
As an Account Manager, I was responsible for Ethos’ largest account. I managed all day to day activities and client communications to insure that creative projects were completed on schedule and message, brand and business objectives remained on target and within budget. I co-developed the marketing strategy, created and collaborated on all message/copy and design development for direct mail, website, print, TV and radio broadcast and Internet PPC (Google Pay-Per-Click) campaigns.
Selected Accomplishments:
l Created and executed several multi-tiered, multi-media, new store Grand Opening plans to establish customer awareness and drive multiple store visits. Included coordinated print advertising, direct mail, radio and in store promotions and events.
l Led an initiative to analyze and re-tool this clients’ sales flyer distribution program, with a New England distribution of 2.9 million copies. Upon completion, our revised plan increased market penetration while reducing overall program costs by 30%.
l Participated in agency led effort to completely redesign the customer experience in a brand new storefront. Collaborated on all aspects of the project; from overhead signage to flooring, lighting fixtures to store layout and product merchandising.
l Co-developed client “brand standards” and communication platform.
l Instituted creative employee communications programs to inform, educate and reinforce “brand promise” messages with each customer interaction.
l Implemented first ever internet marketing program for new customer acquisition. Led project team to develop internal processes for sales tracking and customer retention efforts.
l Managed Public Relations effort for clients’ annual customer event with attendance of more than 25,000 auto enthusiasts, resulting in favorable coverage in print and broadcast TV outlets.
l Contributed to comprehensive market research project through assisting with questionnaire development, focus group selection and interpretation of research findings.
ethos marketing & design, Westbrook, ME –
Senior Public Relations Specialist, 6/2005 to 9/2008
As a PR specialist, I worked to successfully secure local media coverage for Ethos and our clients. This was accomplished through message development, press release and pitch letter writing, research, conducting customer/client interviews and developing working relationships with key media personnel. I also performed “ghost writing” services for a medical client with a byline in a regional newspaper.
Highlighted Feature Coverage included:
Highlighted Feature Coverage included:
l The Boston Globe, BusinessWeek Online, The Associated Press (AP), Contributing Columnist at Current Publishing, ADVANCE Publications, MPBN radio, Port City Life, MaineBiz, Portland Press Herald and CIO Magazine
Schwartz communications, waltham, MA – PR agency for high tech & medical tech industries.
Senior Account Executive, 9/1999 to 3/2005
As an SAE, I led marketing communications (PR) programs to secure media coverage of clients’ corporate news, industry expertise and achievements. I was responsible for daily client communication, leading monthly conference calls and reporting. I drafted press releases and pitch letters that successfully distilled highly technical products and leading edge technologies into simple, memorable, digestible language.
Highlighted Feature Coverage included:
l BusinessWeek, Wall Street Journal, USA Today, CIO Magazine and InformationWeek.
Timothy King | Page 3 l Phone: 207-510-1352 |
PC Connection / mac connection, Merrimack, NH – Leading direct mail retailer and online supplier of computers, software, networking, consumer electronics and a full line of Apple products.
Product Marketing Manager, 5/1997 to 9/1999
As the primary Apple product and technology advocate at this direct/catalog retailer, I developed innovative and highly successful strategic product marketing programs for an inside sales team of more than 200 people. By introducing and championing unique marketing programs, I achieved continuous product line sales growth (month over month) and increased revenue profitability by 40% and COGS by more than $1mil each quarter.
Selected Accomplishments:
l Led merchandising efforts in the monthly print catalog, (1.2 mil circ.) to significantly increase overall sales, market share and brand awareness and consistently lead PC division.
l Achieved unmatched “top of mind” product and personality awareness with informative and fun sales training events, promotions, internal communications and continuous, active visibility on the sales floor.
l Created unique product offerings through promotion and merchandising to differentiate PCC.
l Coordinated marketing efforts to coincide with the launch of the original iMac computer
l Partnered with inventory management to develop accurate sales forecasts and exploit buying opportunities to increase sales.
merisel, marlborough, MA – Worldwide distributor of computer hardware and software products
Senior Account Manager, 9/1993 to 10/1996
As a successful inside account manager, I developed a solid technical aptitude for understanding new technologies and honed relationships with key accounts to consistently exceed monthly sales goals.
Additional Project Experience
THE SOAP GROUP, PORTLAND, ME – Sustainable Organization Advocacy Partners (marketing agency)
Business Development, 2009
THE SUNRISE GUIDE, PORTLAND, ME – A local guide to healthy, sustainable living in Southern Maine
Eco-Marketing Account Executive, 2009
mainely media LLC, leader, Scarborough, ME – Penned biweekly "Plant Life" column
Contributing Columnist, 2007-2009
Technology
Software: | Proficient in Microsoft Word, PowerPoint and Excel. |
Web/Multimedia: | Familiar with WordPress, Blogger, Google AdWords, and SEO strategy & concepts. Adept at Social Media applications including Twitter (@TimKing03), TweetDeck, Facebook and LinkedIn (Tim King) |
Education
bentley university, Waltham, MA
Bachelor of Science, 1993
l Major: Marketing (3.1 GPA)
l Minor: Business Communications
References Available on Request
