positioning

I just don't get why the media needs to position the fact that the DEMAND for oil being down is a bad thing ? I understand that it might mean that factories aren't chugging along as strongly, but what about the shift from the SUV to Hybrids and all of the efforts people are making to reduce the amount of gas/oil they use? Let's start applauding our efforts so that we realize that we can collectively make a big difference. Having demand for oil go down is a good thing in my mind.