"So we'd like to get some winter footage to use in a TV campaign next year."
No problem. Sometimes you need to get a little chilly when you are trying to communicate a clients 'core truth'.
Truth was, the guys at VIP spent a good part of the Blizzard in the parking lot putting on new wiper blades, headlight bulbs and tires. Our actors were glad to only have to do it when the direction said 'Action!'
Notice the big blue snow machine next to the truck...for extra dramatic effect.
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