Similar to what helped me become a successful PR & Communications pro in the high tech industry, I think it's very important for someone to be able to digest and understand complex issues and processes - but then take that knowledge, uncover its core truth and communicate it simply and perhaps even memorably...to multiple audiences.
I believe that facts, figures and terminology can all be be learned in short order. However, as any chef, brewer or conductor will tell you, having the best ingredients is only half the battle. Identifying and communicating both the effort and unique characteristics - the steak and the sizzle - is what often leaves a lasting impression. That's what "sticks". ~ Tim
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