A MediaPostPublications.com article sent to you by: editorial@mediapost.com
Some good tips on cleaning up your outreach. Why waste time, money and energy reaching out to folks who have moved on ? ~ Tim
Reviving The Dead
Morgan Stewart
Guess what? If your company sent out a commercial email today, there is a good chance that some of those emails went to dead people. Not just "inactives" or "unengaged subscribers" or whatever term-du-jour we want to use, but real, bona fide stiffs. People who, God willing, are looking down from heaven and wondering, "What else do I need to do to stop getting emails from those people?"
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